Vision

To continuously self-evolve higher standards of performance raising the bars for the contemporaries in all our endeavours.

Mission

To continuously self-evolve higher standards of performance raising the bars for the contemporaries in all our endeavours.

Promise

We've got you covered

As the brand tag line suggests, ever since 1956, when the foundations of the “VKS Group” was laid, Trust, Value for Money & Customer First have remained the core corner stones of the Business Principles of the Group. The current Generation helming the affairs hold it close to their heart and consistently endeavour to deliver exceedingly performing and compliant products to the customer segments they serve. This demands a great deal of investment in terms of finances and efforts which the stakeholder team diligently puts in by constantly investing in latest technology, machinery, equipment & industry standard processes. Also, simultaneously evolving newer and innovative techniques vis-à-vis, products and processes to be able to offer “Better Value ForMoney” to their customers.

Our Story


Surface Paints has its genesis in the predecessor organization established by its founder in the year 1956. It is part of the "VKS Group" which operates five manufacturing plants at Lucknow, India.

The year 1978 marked the entry of Mr. V.K. Singhal, our current chairman, into the business. He started by adding Architectural Paints to the product portfolio. In 2005, seeing the rising demand of Industrial paints & powder coatings, he focused his attention towards the industrial sector. Today, VKS Group stands as the holding company for its sub brands which have been warmly accepted by the commercial markets within the Indian Subcontinent and overseas markets. Spread over an area of 15 acres with a combined turnover of USD 20 million, the Group employs 500+ people in high-tech manufacturing facilities with a capacity to produce 6000 KL of paint and 3000 MT of powder coatings annually.

To further expand the business horizon,the third generation of entrepreneurs from the family, Mr. Suyash Singhal, joined the business in Directorial capacity. Since the existing operations were aptly being taken care of by the Group Chairman and his elder brother, he embarked on a quest to further broaden the product portfolio. Keeping in mind the success achieved in the Defence segment in the final decade of the last century, he embarked on a journey to understand the reasons for that business segment to have ceased to be profitable. After years of research and much deliberation, he finally decided to approach the Defence segment with a renewed focus on MIL Grade paints and coatings for specialized applications which true to the values of the Group posed a challenge and offered "Value Innovating" opportunities to a selective and very niche market segment.

Having decided to focus on the segment, the challenge next was to understand the nuances and compliance requirements of the vertical and enact a Roadmap and lay milestones for a Go-To-Market strategy and a functional execution plan. By 2014 most of the infrastructural requirements were fulfilled and a comprehensive roadmap prepared with trial sample productions for in-house tests. The commercial product saw the light of the market under the brand name Aether in the year 2017 with a few trial orders from the Defence market players.


The Brand Promise

We’ve got you covered!!

As the brand tag line suggests, ever since 1956, when the foundations of the “VKS Group” was laid, Trust, Value for Money & Customer First have remained the core corner stones of the Business Principles of the Group. The current Generation helming the affairs hold it close to their heart and consistently endeavour to deliver exceedingly performing and compliant products to the customer segments they serve. This demands a great deal of investment in terms of finances and efforts which the stakeholder team diligently puts in by constantly investing in latest technology, machinery, equipment & industry standard processes. Also, simultaneously evolving newer and innovative techniques vis-à-vis, products and processes to be able to offer “Better Value ForMoney” to their customers.

Values That Define Us

Leadership

To continuously self-evolve higher standards of performance raising the bars for the contemporaries in all our endeavours.

Trust

To forge trust through delivering delighting products and conducting business with extreme diligence keeping customers interest first.

Integrity

In all actions and all disciplines, never to deviate from ethical conduct be it employee, customer or Vendor.

Focus

To always keep customer requirements foremost and consistently exceedingly meeting them to their satisfaction.

Innovation

To always keep “Value Innovation” at core of all our endeavours. Also, simultaneously creating differentiation at a reasonable cost whereby creating a leap in value for both buyers and the company.

MileStones

  • Commenced Paint Manufacturing as a small cottage industry

  • Instatement drive for newer production facilities.

  • Commenced Supplies to the Indian Defense Forces.

  • Started production of resins for captive consumption.

  • Mr V.K. Singhal, Chairman now, joined the family business.

  • Commissioning of unit for production of Architectural paints.

  • Commencement of manufacturing of Industrial Paints & Powder coatings.

  • State of the art Central R&D wing was augmented to technical capabilities.

  • IKEA , India inspection took place for supply of paints to all their vendors.

  • 2nd Company in India to be Awarded IS 2932 & IS 2074 certified coatings by BIS.

  • 2nd Intl. order for supply of powder coatings to global giant Delta Elect. Inc, Taiwan’s Indian Subsidiary

  • Production capacities increased to 6K+ KL @annum for Liquid Paints by installation of additional Machinery.

  • Solvent storage capacities increased to 200+ KL.